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Hale Library: Types of Advertising

Statistical Overload

In this type of advertising, companies overwhelm the consumer with lots and lots of data and statistics.  

Bandwagon

In this type of advertising, companies encourage people to purchase their product because "everyone is doing it."  

 

 

Snob Appeal

In this type of advertising, companies show consumers the type of life they could have -- if only they would purchase their product.

 

Testimonial

In this type of advertising, famous people endorse or support a product or company.  

 

 

Transfer

In this type of advertising, companies try to transfer a person's positive feelings about one (unrelated thing) to their product.

 

Consumers love puppies and babies!  What do puppies and babies have to do with shoes?

Humor

In this type of advertising, companies grab the consumer's attention by being funny. 

 

 

Expert

In this type of advertising, experts are shown or quoted to make products seem more credible and reliable.

Glittering Generalities

In this type of advertising, companies make promises that sound really good, but they can't really keep.

 

Omaha Public Schools does not discriminate on the basis of race, color, national origin, religion, sex, marital status, sexual orientation, disability, age, genetic information, citizenship status, or economic status in its programs, activities and employment and provides equal access to the Boy Scouts and other designated youth groups. The following individual has been designated to address inquiries regarding the non-discrimination policies: Superintendent of Schools, 3215 Cuming Street, Omaha, NE 68131 (531-299-9822).

Las Escuelas Públicas de Omaha no discriminan basados en la raza, color, origen nacional, religión, sexo, estado civil, orientación sexual, discapacidad , edad, información genética, estado de ciudadanía, o estado económico, en sus programas, actividades y empleo, y provee acceso equitativo a los “Boy Scouts” y a otros grupos juveniles designados. La siguiente persona ha sido designada para atender estas inquietudes referentes a las pólizas de no discriminación: El Superintendente de las Escuelas, 3215 Cuming Street, Omaha, NE 68131 (531-299-9822).